Liquid lipsticks may have gained immense popularity since they came into being, but they’ve also received their share of flak from beauty enthusiasts. The nature of the formula, matte, could mean that you find your tube settling into lip creases, drying out your lips and sometimes being too stubborn to take off at the end of the day. However, none of this stops people from continuing to layer on their favourite colour as part of their everyday beauty look. Day after day, beauty innovators are trying their best to infuse liquid matte lipsticks with ingredients that make it less drying, while still promising long stay. Here are our picks of liquid matte lipsticks that have recently hit shelves, that promise both, a lush, plump pout and incredible matte colour.